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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your organization in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, low quality SEO could be damaging to the site. Tom Johnston can provide the expert SEO services you need. Johnston is surely an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll receive the Search engine optimization services you will need.
Johnston has a three-step approach to SEO. On-page optimization is step one in the process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site ought to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines that your site is a reliable way to obtain information.
Your third step is local seo. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which search terms are yielding the best results. It will also reveal to you how your search rankings happen to be improving from month to month.
Google Analytics is going to be set up on your website, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the website visitors to your site are finding your website via search engines like yahoo.
If you’re enthusiastic about dealing with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will even compare your blog to competing sites. Simply because this consultation will be free of charge, there is no basis for you not to make the most of it.
It’s necessary for your organization to become optimized for search engines like google. Strong SEO is vital to the fitness of any company. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston {to handle|to deal with|to take care of
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