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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Keymar Maryland

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, poor quality SEO can be damaging to the site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you require.

      Johnston has a three-step method of SEO. On-page optimization is the first task of the process. This method involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can display search engines like Google what your website ought to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your site is a trustworthy source of information.

      The 3rd step is local seo. This is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the support you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It will demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the visitors to your website are discovering your web site via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will also compare your blog to competing sites. Since this consultation will probably be free of charge, there is absolutely no reason for you do not to make the most of it.

      It’s essential for your organization to get optimized for search engines like yahoo. Strong SEO is vital to the health of any company. Whether you have a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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