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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Bethesda Maryland

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO can benefit your company in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you need.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your internet site is a trustworthy supply of information.

      The 3rd step is local search engine marketing. This is essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics will probably be installed on your site, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the people to your site have realized your site via search engines like yahoo.

      If you’re thinking about utilizing Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be free of charge, there is no cause of you not to take full advantage of it.

      It’s vital for your organization to be optimized for search engines. Strong SEO is essential to the healthiness of any organization. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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