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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Glen Arm Maryland
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is definitely an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll get the Search marketing services you require.
Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can show search engines like Google what your website must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a trustworthy method to obtain information.
The next step is local search engine optimisation. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll can get the services that you require. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding greatest results. It will explain to you the way your search rankings are already improving from month to month.
Google Analytics will probably be set up on your site, which means it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your blog have realized your site via search engines.
If you’re enthusiastic about dealing with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will even compare your web site to competing sites. As this consultation will be totally free, there is not any basis for you not to take advantage of it.
It’s necessary for your small business to become optimized for search engines like yahoo. Strong SEO is important to the healthiness of any business. Whether you run a large national company or even a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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