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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Brentwood Maryland
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you need.
Johnston needs a three-step approach to SEO. On-page optimization is the initial step in the process. This process involves making changes to some site so that you can improve its search engine results. On-page optimization can display search engines like Google what your site must be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy supply of information.
The third step is local search engine marketing. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll can get the support that you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will allow you to see which search terms are yielding the best results. It will likewise explain to you how your search rankings happen to be improving from month to month.
Google Analytics is going to be installed on your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the people to your blog have found your blog via search engines.
If you’re considering working together with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will also compare your blog to competing sites. As this consultation will probably be absolutely free, there is not any basis for you not to make the most of it.
It’s important for your organization to become optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you run a big national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- Prince Georges