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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Port Deposit Maryland
Tom Johnston Is Your Smart Choice For SEO
Professional SEO may benefit your company in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston offers the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll obtain the SEO services you require.
Johnston has a three-step approach to SEO. On-page optimization is the first task in the process. This method involves making changes to some site to be able to improve its search engine results. On-page optimization can present the major search engines what your site should be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a trustworthy source of information.
Your third step is local search engine optimization. This is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the services that you need. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which search phrases are yielding the best results. It will likewise show you how your search rankings have been improving from month to month.
Google Analytics will likely be installed on your web site, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to find out how many of the people to your web site are finding your web site via search engines like google.
If you’re thinking about working with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will also compare your blog to competing sites. Since this consultation will likely be totally free, there is no reason for you not to take full advantage of it.
It’s necessary for your small business to become optimized for search engines like yahoo. Strong SEO is important to the fitness of any organization. Whether you manage a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
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- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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