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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving White Marsh Maryland

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll get the SEO services you need.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task of your process. This procedure involves making changes to a site as a way to improve its search engine results. On-page optimization can show search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your internet site is a reliable way to obtain information.

      The next step is local search engine optimisation. This is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the website visitors to your web site have found your web site via search engine listings.

      If you’re thinking about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be absolutely free, there is no basis for you not to make the most of it.

      It’s vital for your business to be optimized for search engines. Strong SEO is important to the health of any organization. Whether you operate a sizable national company or even a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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