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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ocean City Maryland
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, low quality SEO could be damaging to the site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is surely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll have the SEO services you want.
Johnston requires a three-step strategy to SEO. On-page optimization is the first task of your process. This procedure involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site ought to be ranking for. There are several on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable supply of information.
The 3rd step is local search engine optimization. This can be important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the support you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics will be set up on your website, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the visitors to your web site have realized your web site via search engine listings.
If you’re thinking about utilizing Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis may also compare your website to competing sites. Simply because this consultation will be absolutely free, there is absolutely no reason behind you not to make the most of it.
It’s vital for your business to get optimized for search engines. Strong SEO is important to the health of any company. Whether you run a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.
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