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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Patuxent River Maryland

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the Search engine optimization services you require.

      Johnston has a three-step method of SEO. On-page optimization is step one in the process. This technique involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a reliable method to obtain information.

      The third step is local search engine marketing. This really is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the help that you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be set up on your blog, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the targeted traffic to your site are discovering your site via search engines like google.

      If you’re thinking about working together with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your site to competing sites. Since this consultation will be absolutely free, there is no reason for you not to make the most of it.

      It’s important for your company to get optimized for search engines like google. Strong SEO is vital to the healthiness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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      • 38.281094
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      • Saint Marys
      • Patuxent River
      • Maryland
      • MD