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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Churchville Maryland
Tom Johnston Is The Best Option For SEO
Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, poor quality SEO might be damaging to the site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step from the process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable supply of information.
The third step is local search engine optimization. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the support that you require. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to demonstrate the way your search rankings are already improving from month to month.
Google Analytics will likely be placed on your web site, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the visitors to your web site have found your site via search engines like google.
If you’re considering working with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will even compare your web site to competing sites. Since this consultation will likely be absolutely free, there is not any basis for you not to take full advantage of it.
It’s essential for your small business being optimized for search engines. Strong SEO is important to the health of any company. Whether you manage a sizable national company or a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
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- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
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- White Hat
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- Link Building