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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Suitland Maryland
Tom Johnston Is Your Best Option For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you want.
Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This process involves making changes into a site so that you can improve its search engine results. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a reliable source of information.
The third step is local search engine marketing. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the support you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which search phrases are yielding greatest results. It will show you the way your search rankings happen to be improving from month to month.
Google Analytics will probably be attached to your web site, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the targeted traffic to your blog have realized your site via search engines like google.
If you’re interested in utilizing Tom Johnston, you may contact him for the free video analysis of your site. The analysis will also compare your web site to competing sites. As this consultation will likely be free of charge, there is not any cause of you do not to take advantage of it.
It’s vital for your company to become optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you run a huge national company or even a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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