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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Severna Park Maryland
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you need.
Johnston takes a three-step procedure for SEO. On-page optimization is the initial step in the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can show search engines what your web site should be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your site is a reliable method to obtain information.
The 3rd step is local search engine optimisation. This is essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the support you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise show you the way your search rankings happen to be improving from month to month.
Google Analytics will be installed on your website, which means it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the people to your blog have found your site via search engine listings.
If you’re considering utilizing Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your web site to competing sites. Because this consultation will likely be free of charge, there is not any basis for you not to make the most of it.
It’s important for your organization to be optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.
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