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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ashton Maryland
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO may benefit your small business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you need.
Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes to your site as a way to improve its search engine results. On-page optimization can display search engines what your site should be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your site is a reliable source of information.
The third step is local search engine optimization. This can be essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the services that you require. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will enable you to see which search phrases are yielding the best results. It will likewise reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the targeted traffic to your website are discovering your web site via search engines.
If you’re thinking about dealing with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will also compare your web site to competing sites. Since this consultation will be free of charge, there is not any reason for you do not to take full advantage of it.
It’s necessary for your organization being optimized for search engine listings. Strong SEO is crucial to the health of any company. Whether you manage a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.
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