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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Prince Frederick Maryland
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO may benefit your organization in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll get the Search engine optimization services you require.
Johnston requires a three-step method of SEO. On-page optimization is the first step from the process. This process involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines what your site ought to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your website is a trustworthy source of information.
The third step is local search engine marketing. This really is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the services that you require. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will assist you to see which search phrases are yielding the best results. It will reveal to you the way your search rankings have already been improving from month to month.
Google Analytics will be set up on your blog, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the visitors to your website have realized your site via search engines like yahoo.
If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis may also compare your site to competing sites. Since this consultation will be totally free, there is no basis for you not to take advantage of it.
It’s vital for your organization to get optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you manage a huge national company or even a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.
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