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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Knoxville Maryland
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, low quality SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you require.
Johnston has a three-step approach to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site so that you can improve its search engine results. On-page optimization can display the major search engines what your website ought to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy source of information.
The 3rd step is local search engine optimization. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search terms are yielding greatest results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics is going to be set up on your site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your web site are discovering your blog via search engine listings.
If you’re thinking about utilizing Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your web site to competing sites. Since this consultation will probably be free of charge, there is not any basis for you do not to benefit from it.
It’s important for your business to become optimized for search engines like yahoo. Strong SEO is important to the fitness of any organization. Whether you manage a large national company or even a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building