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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Knoxville Maryland
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you require.
Johnston takes a three-step procedure for SEO. On-page optimization is the initial step of the process. This method involves making changes to your site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your site needs to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable method to obtain information.
Your third step is local search engine marketing. This is certainly essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the services you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search terms are yielding the best results. It will explain to you how your search rankings have already been improving from month to month.
Google Analytics is going to be set up on your website, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the targeted traffic to your blog have realized your website via search engines like google.
If you’re considering utilizing Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will likely be absolutely free, there is no reason behind you do not to benefit from it.
It’s important for your company to be optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you have a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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