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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Princess Anne Maryland
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, poor quality SEO can be damaging in your site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you want.
Johnston has a three-step method of SEO. On-page optimization is the first task of your process. This method involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can present the major search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a reliable way to obtain information.
The 3rd step is local search engine optimization. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which keyphrases are yielding the best results. It will also demonstrate how your search rankings happen to be improving from month to month.
Google Analytics will likely be set up on your web site, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the website visitors to your blog are discovering your site via search engines like yahoo.
If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis may also compare your blog to competing sites. Because this consultation will probably be absolutely free, there is not any reason for you do not to benefit from it.
It’s necessary for your company being optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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