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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Crisfield Maryland
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll get the SEO services you require.
Johnston has a three-step method of SEO. On-page optimization is the initial step in the process. This technique involves making changes to some site in order to improve its search engine rankings. On-page optimization can present search engines what your web site should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your website is a trustworthy method to obtain information.
The next step is local seo. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the help you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which search terms are yielding greatest results. It will likewise explain to you the way your search rankings are already improving from month to month.
Google Analytics is going to be attached to your blog, meaning it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the visitors to your website are finding your web site via search engine listings.
If you’re enthusiastic about dealing with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Because this consultation is going to be free of charge, there is absolutely no cause of you not to benefit from it.
It’s vital for your small business to be optimized for search engines. Strong SEO is vital to the fitness of any company. Whether you operate a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.
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