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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Union Bridge Maryland
Tom Johnston Is The Best Choice For SEO
Professional SEO may benefit your organization in many ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you require.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step of the process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can present search engines like Google what your blog needs to be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a trustworthy source of information.
Your third step is local search engine optimisation. This really is important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the assistance that you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will help you to see which search terms are yielding the best results. It will also reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will likely be attached to your blog, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the people to your website are finding your website via search engines like yahoo.
If you’re enthusiastic about working together with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will also compare your blog to competing sites. Because this consultation will likely be free of charge, there is absolutely no basis for you not to make the most of it.
It’s essential for your organization to be optimized for search engines. Strong SEO is vital to the health of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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