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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Chevy Chase Maryland

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll have the Search engine optimization services you want.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step from the process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines that your website is a trustworthy supply of information.

      The next step is local search engine optimization. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll can get the services that you desire. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will assist you to see which search phrases are yielding the best results. It will also reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your web site, which means it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your website are discovering your blog via search engines like google.

      If you’re interested in working together with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. As this consultation will be absolutely free, there is absolutely no basis for you do not to make the most of it.

      It’s essential for your business being optimized for search engine listings. Strong SEO is important to the health of any company. Whether you have a big national company or a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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