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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Sparrows Point Maryland
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, low quality SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll obtain the SEO services you need.
Johnston needs a three-step approach to SEO. On-page optimization is the first task in the process. This process involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can display the major search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable way to obtain information.
The next step is local search engine optimisation. This is certainly important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will assist you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics will likely be set up on your website, which suggests it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the website visitors to your site have found your website via search engine listings.
If you’re interested in utilizing Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation will probably be absolutely free, there is no basis for you do not to make the most of it.
It’s essential for your business to get optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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