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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving White Plains Maryland

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your organization in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll get the SEO services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is step one of the process. This technique involves making changes to some site in order to improve its search engine results. On-page optimization can present search engines like Google what your website should be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a way to show search engines that your site is a reliable source of information.

      The 3rd step is local seo. This is certainly important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the help you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to reveal to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be set up on your site, which means it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the targeted traffic to your web site have realized your web site via search engine listings.

      If you’re thinking about utilizing Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis may also compare your blog to competing sites. Because this consultation will be absolutely free, there is not any reason behind you not to take full advantage of it.

      It’s necessary for your organization to become optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you operate a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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