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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Compton Maryland
Tom Johnston Is The Best Choice For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll get the Search marketing services you need.
Johnston has a three-step strategy to SEO. On-page optimization is the first task of the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your site is a trustworthy method to obtain information.
Your third step is local search engine optimization. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be able to get the support that you need. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will help you to see which keyphrases are yielding the greatest results. It will explain to you the way your search rankings happen to be improving from month to month.
Google Analytics will be placed on your web site, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the website visitors to your site are finding your blog via search engines like google.
If you’re thinking about utilizing Tom Johnston, you may contact him for any free video analysis of your site. The analysis will also compare your blog to competing sites. Simply because this consultation will be totally free, there is no basis for you do not to benefit from it.
It’s vital for your company being optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you have a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.
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