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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving East New Market Maryland

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging for your site. Tom Johnston provides the expert SEO services that you need. Johnston is definitely an experienced professional which has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll obtain the SEO services you will need.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task in the process. This procedure involves making changes to your site in order to improve its search engine rankings. On-page optimization can display search engines what your site should be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your site is a trustworthy source of information.

      Your third step is local search engine marketing. This is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the assistance you need. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It is going to show you how your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your site, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the targeted traffic to your blog are discovering your web site via search engine listings.

      If you’re thinking about dealing with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your blog to competing sites. Because this consultation will probably be totally free, there is no basis for you not to take full advantage of it.

      It’s essential for your company to be optimized for search engine listings. Strong SEO is vital to the fitness of any organization. Whether you operate a large national company or even a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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