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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Butler Maryland
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your company in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you need.
Johnston has a three-step method of SEO. On-page optimization is the initial step in the process. This method involves making changes to some site in order to improve its search engine results. On-page optimization can display search engines like Google what your website ought to be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a trustworthy supply of information.
The next step is local seo. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It will likewise show you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the people to your website have found your site via search engine listings.
If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your web site to competing sites. Simply because this consultation will probably be free of charge, there is absolutely no cause of you do not to take advantage of it.
It’s essential for your business to get optimized for search engines. Strong SEO is vital to the healthiness of any business. Whether you run a big national company or even a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building