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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Garrett Park Maryland

      Tom Johnston Is The Best Choice For SEO

      Professional SEO may benefit your small business in several ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, low quality SEO may be damaging to your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll get the Search engine optimization services you require.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first step of your process. This technique involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy method to obtain information.

      Your third step is local seo. This is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the help you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It is going to reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be installed on your blog, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the people to your site are discovering your website via search engine listings.

      If you’re interested in working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis may also compare your web site to competing sites. Because this consultation will be totally free, there is no basis for you do not to make the most of it.

      It’s essential for your organization to get optimized for search engines. Strong SEO is essential to the health of any company. Whether you run a big national company or a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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