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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Catonsville Maryland

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO can benefit your company in several ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll have the Search marketing services you will need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one of your process. This technique involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can present search engines what your site should be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy method to obtain information.

      The 3rd step is local search engine marketing. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will allow you to see which search terms are yielding greatest results. It is going to demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your blog, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the visitors to your website are finding your site via search engine listings.

      If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Since this consultation is going to be free of charge, there is not any reason behind you not to take full advantage of it.

      It’s necessary for your company being optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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      • 39.274156
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      • Baltimore
      • Catonsville
      • Maryland
      • MD