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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Glen Echo Maryland
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO may be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search engine optimization services you want.
Johnston takes a three-step procedure for SEO. On-page optimization is the initial step of your process. This process involves making changes into a site to be able to improve its search engine rankings. On-page optimization can display search engines like yahoo what your site must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your site is a trustworthy supply of information.
The third step is local search engine optimisation. This can be required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the assistance that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will assist you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics will be placed on your website, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the targeted traffic to your web site have found your web site via search engines.
If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is not any reason behind you do not to take full advantage of it.
It’s necessary for your company being optimized for search engine listings. Strong SEO is important to the health of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.
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