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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Oldtown Maryland

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your small business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the Search engine optimization services you want.

      Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to some site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your blog must be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your internet site is a reliable way to obtain information.

      The next step is local search engine marketing. This is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be capable of getting the support that you require. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will allow you to see which search terms are yielding greatest results. It will also explain to you how your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to discover what number of the people to your web site are discovering your website via search engines.

      If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation will probably be free of charge, there is no cause of you do not to take full advantage of it.

      It’s necessary for your company to be optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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