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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Whiteford Maryland

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO could be damaging to the site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll receive the SEO services you want.

      Johnston requires a three-step method of SEO. On-page optimization is step one from the process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can present the major search engines what your website ought to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a means to show search engines that your internet site is a reliable way to obtain information.

      Your third step is local search engine optimization. This really is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll get the help that you require. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to show you how your search rankings have already been improving from month to month.

      Google Analytics will probably be installed on your site, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the visitors to your website are finding your website via search engines like google.

      If you’re considering working together with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will also compare your website to competing sites. Because this consultation will probably be absolutely free, there is no basis for you not to benefit from it.

      It’s necessary for your business to get optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you manage a large national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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