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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Clinton Maryland
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you require.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can show the major search engines what your web site must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a reliable source of information.
The 3rd step is local seo. This really is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the services that you require. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings have already been improving from month to month.
Google Analytics will be attached to your web site, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the website visitors to your web site are discovering your site via search engine listings.
If you’re thinking about working together with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will even compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is not any cause of you not to take full advantage of it.
It’s important for your company to become optimized for search engine listings. Strong SEO is crucial to the health of any company. Whether you run a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- White Hat
- Mobile & Phone
- Link Building
- Prince Georges