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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Windsor Mill Maryland
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll have the Search engine optimization services you need.
Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This process involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your site is a reliable method to obtain information.
The 3rd step is local seo. This can be necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll get the services that you require. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will demonstrate the way your search rankings happen to be improving from month to month.
Google Analytics will probably be placed on your site, which means it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see what percentage of the people to your blog are finding your website via search engines like yahoo.
If you’re considering utilizing Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will even compare your web site to competing sites. Because this consultation will likely be absolutely free, there is absolutely no reason behind you do not to make the most of it.
It’s vital for your company being optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you have a big national company or a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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