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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Essex Maryland
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your small business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston offers the expert SEO services that you need. Johnston is an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll obtain the SEO services you require.
Johnston takes a three-step approach to SEO. On-page optimization is the first step in the process. This method involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines like Google what your site needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a reliable source of information.
The 3rd step is local search engine optimisation. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you require. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be installed on your blog, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to see what percentage of the people to your blog have found your web site via search engines like google.
If you’re enthusiastic about working with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will also compare your blog to competing sites. Since this consultation is going to be absolutely free, there is absolutely no reason for you do not to benefit from it.
It’s vital for your business being optimized for search engines. Strong SEO is important to the health of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.
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