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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Essex Maryland

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, poor quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services you need. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll have the Search engine optimization services you want.

      Johnston has a three-step approach to SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines that your website is a reliable way to obtain information.

      The 3rd step is local search engine marketing. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the services that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will assist you to see which keyphrases are yielding the best results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be installed on your blog, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the people to your blog have found your site via search engine listings.

      If you’re thinking about dealing with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is absolutely no cause of you do not to make the most of it.

      It’s vital for your small business to become optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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