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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Chesapeake Beach Maryland

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your organization in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, low quality SEO may be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you will need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task of the process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog must be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your website is a reliable way to obtain information.

      Your third step is local search engine optimization. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the support that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will allow you to see which search terms are yielding ideal results. It will also explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be installed on your website, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the website visitors to your site are discovering your blog via search engines like yahoo.

      If you’re considering working together with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your blog to competing sites. As this consultation will be free of charge, there is no reason for you do not to make the most of it.

      It’s necessary for your small business being optimized for search engines like yahoo. Strong SEO is important to the healthiness of any organization. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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