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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Chesapeake Beach Maryland
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your organization in many ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This technique involves making changes to a site so that you can improve its search engine results. On-page optimization can show search engines like yahoo what your web site should be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a method to show search engines that your site is a trustworthy method to obtain information.
The next step is local seo. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise show you the way your search rankings have already been improving from month to month.
Google Analytics is going to be attached to your web site, which implies it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the people to your blog have found your web site via search engines like yahoo.
If you’re enthusiastic about working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your blog to competing sites. Because this consultation will probably be absolutely free, there is not any reason for you do not to take advantage of it.
It’s essential for your company to be optimized for search engines. Strong SEO is essential to the health of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.
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