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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Preston Maryland

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll get the SEO services you will need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This procedure involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your site is a reliable way to obtain information.

      Your third step is local search engine optimization. This is certainly required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be able to get the services that you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will be set up on your website, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the people to your blog have found your web site via search engines like google.

      If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation will be free of charge, there is not any cause of you do not to benefit from it.

      It’s vital for your organization to be optimized for search engines like google. Strong SEO is crucial to the fitness of any company. Whether you manage a big national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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