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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Rock Point Maryland
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO can be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is surely an experienced professional that has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you require.
Johnston needs a three-step approach to SEO. On-page optimization is step one in the process. This procedure involves making changes to some site in order to improve its search engine results. On-page optimization can present search engines what your blog should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy source of information.
Your third step is local search engine optimization. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the assistance that you require. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will allow you to see which search terms are yielding the greatest results. It will explain to you the way your search rankings are already improving from month to month.
Google Analytics will likely be attached to your web site, which suggests it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to view how many of the targeted traffic to your web site have found your website via search engine listings.
If you’re thinking about working with Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation is going to be free of charge, there is no reason for you do not to make the most of it.
It’s vital for your business being optimized for search engines. Strong SEO is essential to the health of any company. Whether you run a big national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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