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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Charlotte Hall Maryland
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the Search engine optimization services you will need.
Johnston needs a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to a site as a way to improve its search engine results. On-page optimization can display the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy source of information.
The next step is local seo. This is certainly essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be able to get the help that you desire. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which keyphrases are yielding the best results. It will show you how your search rankings have been improving from month to month.
Google Analytics will probably be set up on your blog, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your blog have realized your site via search engine listings.
If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will likely compare your website to competing sites. As this consultation will be absolutely free, there is no basis for you not to take advantage of it.
It’s essential for your business to be optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you operate a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.
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