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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Jarrettsville Maryland
Tom Johnston Is Your Best Choice For SEO
Professional SEO will benefit your company in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you require.
Johnston needs a three-step strategy to SEO. On-page optimization is step one from the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can show search engines like yahoo what your site should be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable supply of information.
The third step is local search engine marketing. This is certainly required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll get the services that you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will explain to you the way your search rankings have been improving from month to month.
Google Analytics will likely be installed on your web site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the visitors to your site have found your website via search engines like yahoo.
If you’re thinking about working with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will also compare your blog to competing sites. Simply because this consultation will be totally free, there is not any basis for you not to benefit from it.
It’s vital for your business to become optimized for search engines. Strong SEO is important to the fitness of any company. Whether you operate a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
- Mobile & Phone
- Link Building