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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dundalk Maryland
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, poor quality SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll have the Search marketing services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is step one in the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site should be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is ways to show search engines that your website is a trustworthy supply of information.
The next step is local search engine optimisation. This is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the help you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics will be attached to your web site, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the website visitors to your site are discovering your website via search engines like yahoo.
If you’re thinking about utilizing Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation will probably be totally free, there is absolutely no basis for you do not to benefit from it.
It’s vital for your organization to get optimized for search engine listings. Strong SEO is important to the health of any organization. Whether you have a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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