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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Rosedale Maryland
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you need. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search engine optimization services you require.
Johnston requires a three-step strategy to SEO. On-page optimization is the first task from the process. This technique involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your site ought to be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a reliable way to obtain information.
The third step is local search engine marketing. This is certainly important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which search phrases are yielding the best results. It will reveal to you the way your search rankings have already been improving from month to month.
Google Analytics will probably be attached to your web site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view how many of the targeted traffic to your website are finding your site via search engines.
If you’re thinking about working together with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis may also compare your web site to competing sites. As this consultation will likely be totally free, there is no reason for you do not to benefit from it.
It’s essential for your company to get optimized for search engines like yahoo. Strong SEO is important to the healthiness of any company. Whether you have a huge national company or even a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.
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