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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Williamsport Maryland

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, bad quality SEO may be damaging to the site. Tom Johnston offers the expert SEO services that you need. Johnston is definitely an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This method involves making changes into a site in order to improve its search engine rankings. On-page optimization can show search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your website is a trustworthy source of information.

      The third step is local search engine optimization. This really is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will allow you to see which search terms are yielding the best results. It will show you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your web site, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the people to your website are finding your web site via search engines.

      If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation will likely be absolutely free, there is not any basis for you not to benefit from it.

      It’s necessary for your business to be optimized for search engine listings. Strong SEO is crucial to the healthiness of any company. Whether you manage a large national company or even a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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