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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Lanham Maryland
Tom Johnston Is The Best Option For SEO
Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, bad quality SEO could be damaging in your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization can display the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engines that your internet site is a trustworthy source of information.
The 3rd step is local search engine optimization. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll can get the assistance that you require. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will allow you to see which search phrases are yielding the best results. It will likewise demonstrate how your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your website, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the website visitors to your web site have realized your blog via search engine listings.
If you’re thinking about working together with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. Because this consultation will be absolutely free, there is not any cause of you do not to take advantage of it.
It’s necessary for your company to become optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you operate a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- White Hat
- Mobile & Phone
- Link Building
- Prince Georges