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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Maryland

      Local SEO Marketing Company Serving Mcdaniel Maryland

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, poor quality SEO might be damaging for your site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you need.

      Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This process involves making changes to a site so that you can improve its search engine results. On-page optimization can display the major search engines what your website should be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your internet site is a reliable way to obtain information.

      The 3rd step is local seo. This really is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the services you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which search terms are yielding greatest results. It will likewise explain to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be installed on your website, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to see what percentage of the people to your web site are finding your blog via search engines like google.

      If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis may also compare your blog to competing sites. Since this consultation will probably be free of charge, there is absolutely no cause of you do not to make the most of it.

      It’s necessary for your business being optimized for search engines. Strong SEO is vital to the fitness of any organization. Whether you manage a big national company or even a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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