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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving District Heights Maryland
Tom Johnston Is The Smart Choice For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, low quality SEO could be damaging to your site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional that has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll receive the Search marketing services you require.
Johnston requires a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can display the major search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a trustworthy supply of information.
The third step is local search engine optimisation. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be able to get the services that you require. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will enable you to see which search phrases are yielding the best results. It will show you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be attached to your website, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the website visitors to your website have found your site via search engines.
If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your blog to competing sites. Since this consultation is going to be free of charge, there is absolutely no basis for you do not to make the most of it.
It’s vital for your small business being optimized for search engines like google. Strong SEO is crucial to the fitness of any company. Whether you operate a big national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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