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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving District Heights Maryland
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO can benefit your business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll have the SEO services you want.
Johnston requires a three-step method of SEO. On-page optimization is the initial step of the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines what your site needs to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a trustworthy source of information.
The next step is local search engine optimisation. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll can get the assistance you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will explain to you how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your website, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the website visitors to your blog have found your site via search engines.
If you’re thinking about utilizing Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your website to competing sites. As this consultation is going to be absolutely free, there is not any reason for you not to benefit from it.
It’s important for your organization to become optimized for search engine listings. Strong SEO is crucial to the healthiness of any company. Whether you run a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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