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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Hyattsville Maryland
Tom Johnston Is The Best Choice For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you will need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first step in the process. This method involves making changes to a site to be able to improve its search engine results. On-page optimization can display search engines like Google what your blog should be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a reliable method to obtain information.
The 3rd step is local search engine optimization. This really is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the help that you require. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will show you the way your search rankings are already improving from month to month.
Google Analytics will probably be placed on your website, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the visitors to your blog are finding your site via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your blog to competing sites. Since this consultation will probably be absolutely free, there is not any reason for you do not to take full advantage of it.
It’s important for your organization to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you have a huge national company or a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
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- On Page Optimziation
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- Link Building
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