Local SEO for Multiple Location,
Corporate or Franchise Websites
- Free SEO Analysis
On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Why You Should Be Investing In SEO As A Franchise
As franchise marketing goes, it is very important to position your franchisees for success. There are a lot of different reasons you will want to invest in SEO as a multiple location corporation or franchise.
Reasons To Invest In SEO For Franchises:
1. It’s Cost Effective.
One of the main reasons you are going to want to be investing in SEO within your marketing agency efforts is because it is one of the most cost effective marketing agency strategies that you can implement into your mix. Because a majority of consumers now utilize search engines in order to find products and services that they might be interested in, you are going to be able to reach a lot of prospective buyers by investing in SEO.
2. Long-Term Strategy.
Another big reason you are going to want to be investing in SEO within your business is that of the impact that it can have on your long-term success. Because SEO for franchises is something that can take a long time to implement, it is something that you want to begin implementing immediately. You want to invest in SEO as a long-term strategy within your business because it can help you achieve long-term success. Not only will it put your business at the forefront of the marketplace by getting your brand and business in front of more prospective customers, but it is going to help your franchise establish much more brand trust within the marketplace as well. Content marketing is also a big plus for link building.
3. Your Competition Is Doing It.
Another big reason you want to be sure that you are investing in SEO within your business is that your competition is doing it. You want to be investing in SEO because your competition is likely already heavily invested in it. By ignoring the power of SEO and by ignoring search engines as a marketing opportunity, you are bound to lose out to your competition. Your competition will gain a significant competitive advantage over your own business as a result.
There are a lot of reasons you want to be sure that you are investing in SEO franchise within your marketing mix. As a franchise, you want to put your brand in the forefront of the marketplace. As more and more consumers leverage search engines to find what they are looking for, it can impact the buying cycle significantly. Because of this, you want to be investing a lot of resources into your own SEO efforts to maximize your success and your franchisees success.
Reasons Why You Need Search Engine Marketing for Multiple Location Companies
Just about every business needs to be heavily invested in lead generation nowadays. You need to be investing in SEO within your content marketing mix to ensure that you are able to remain as competitive as possible within the industry that you are operating within. Below, we will discuss some of the reasons why franchises have to invest in SEO.
Reasons for Franchise SEO:
1. Organic Search Rankings.
Nowadays, more and more consumers are using their favorite search engines in order to find the different products, services, and businesses they want to invest in. Because of this, you want to be sure that you are attracting these potential customers through your search engine optimization efforts. Without an emphasis placed within your SEO efforts, you are bound to lose out on a lot of potential traffic that you wouldn’t normally lose out on. Being able to maximize your organic search engine rankings can propel your business in a significant way because you will have more people actively seeking what you are offering ready and willing to buy from you.
2. Build Trust With Online Searchers.
Another big reason every business needs to be heavily invested in franchise SEO and your online presence is that it can effectively build trust with prospective customers in your industry. Because you are going to be ranking high within the search engines for buying keywords and key phrases, it will allow you to build a good amount of trust as the prospective customers are going to see your brand name consistently when they search for keywords within your industry. Along with this, they are also going to see your brand name alongside your biggest competition which can effectively put you in the same category as them in terms of the brand trust you have. While franchises might already have established a level of trust, you are going to be able to increase it by getting your website to rank higher.
3. Better Overall Experience.
Search engines are placing much more of an emphasis than ever before on ensuring that their users have excellent browsing experiences. Because of this, having good SEO campaign implemented into your site is going to help you provide a much better overall user experience.
Overall, there are plenty of different reasons you will want to be investing in franchise SEO within your business. Investing in SEO can help you drive more buying traffic to your website, build trust within the industry, and even create a better experience for your visitors.
Citations and Business Listings
Businesses also need a good Google map optimization strategy for the best franchise SEO service. Contact our digital marketing & social media company to learn more about our SEO strategies and SEO for franchise tactics.
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Top SEO Strategies For Franchises
Franchises face a unique set of challenges when it comes to digital marketing solutions and search engine optimization. While it is critical to maintain brand fluidity across the board, it is also important for each franchise to differ in the use and implementation of SEO techniques.
The top SEO strategies that every franchise group and individual franchisees can benefit from include:
1. Content Marketing
Content marketing forms the foundation for any SEO marketing campaign. The regular addition of content that is new, unique, relevant and of value is essential to increasing a search engine ranking which is the primary goal of SEO.
The challenge faced by franchises fall under creating content that is unique. Search engines penalize websites that contain duplicate content or spun content. Spun content is where content is changed slightly before being published on different web pages.
In order to overcome this challenge, websites for different franchises need to add their own unique content rather than copying content contained on the main website. This goes for new content addition as well as landing or service/product page content. However, it is still important that the content represent the brand through the use of the same style, tone and language.
2. Location Marketing
Due to the fact that each franchise should be treated as an individual business in the online world, location marketing becomes extremely important. There are a number of different techniques that are used to promote business websites according to location.
Content marketing should focus on a specific location by including the location name in titles, the body of the content, URL’s, metadata and tags.
Optimizing sites for mobile usage allows searches that include locations or “near me” to be recognized to return better results.
Listing each franchise website on Google Maps and other similar platforms allows for easy location of different franchises across the board.
3. Business Directory Listings
Business directories are far more likely to appear higher on search engine results pages and are therefore crucial to increasing online visibility and therefore search engine rankings. For franchises, each franchise should be listed separately according to location.
Once again, it is important for the business description to be unique for each franchise and that as much information is added to the listing as possible. Professional business descriptions can make a big difference relative to direct competition listed on the same directory.
Listings for franchises with local online directory services according to their location can also provide benefit over and above directories that operate on a national or international range.
Second to content marketing, strong link building is critical for successful search engine optimization. Links basically provide a path that a search engine bot (called a spider) can use to navigate (crawl) the web in order to locate new web pages for indexing.
Strong links must be relevant. Relevance relates to either the function of the website and the products and services and how relevant they are to the linked site. Linking to trusted and authority sites is also beneficial.
However, inefficient links are another one of those areas that search engines penalize if not used correctly which can negatively impact a search engine ranking. Backlinks and interlinking between different franchise sites can therefore be detrimental. It is recommended to run backlink audits regularly to remove unnecessary interlinks as well as identify dead links or links that are not adding value.
Because of the unique challenges that franchises face with SEO it is recommended to use the expert services of an SEO agency or consultant specializing in techniques that will add the greatest value while avoiding search engine penalties.