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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Charleston South Carolina
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO may be damaging for your site. Tom Johnston provides the expert SEO services you need. Johnston is an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the SEO services you require.
Johnston needs a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes to your site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your website is a reliable supply of information.
Your third step is local search engine marketing. This really is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which search terms are yielding the greatest results. It will also show you the way your search rankings happen to be improving from month to month.
Google Analytics will be set up on your site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your site are discovering your website via search engines like yahoo.
If you’re interested in utilizing Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will also compare your blog to competing sites. Simply because this consultation will likely be absolutely free, there is not any reason for you not to benefit from it.
It’s essential for your business being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you run a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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