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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Cleveland Ohio
Tom Johnston Is Your Best Choice For SEO
Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you require.
Johnston requires a three-step strategy to SEO. On-page optimization is step one of your process. This procedure involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your website is a reliable method to obtain information.
The 3rd step is local seo. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the help that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to explain to you the way your search rankings happen to be improving from month to month.
Google Analytics will be installed on your blog, which means it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to find out how many of the website visitors to your site have found your blog via search engines like google.
If you’re interested in utilizing Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation is going to be absolutely free, there is not any reason behind you not to take full advantage of it.
It’s necessary for your organization being optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.
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