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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Dallas Texas

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, low quality SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll receive the Search marketing services you will need.

Johnston takes a three-step procedure for SEO. On-page optimization is the first task from the process. This method involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your blog must be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your site is a reliable source of information.

The next step is local seo. This really is essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the support that you desire. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will enable you to see which search terms are yielding the best results. It will also explain to you the way your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your website, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the website visitors to your website are discovering your blog via search engines like google.

If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Because this consultation is going to be totally free, there is absolutely no reason for you not to take full advantage of it.

It’s necessary for your company to be optimized for search engine listings. Strong SEO is essential to the fitness of any company. Whether you operate a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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