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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Cambridge Massachusetts

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the initial step in the process. This process involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your site is a reliable method to obtain information.

      The third step is local search engine optimization. This is certainly necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the support that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will enable you to see which search terms are yielding the best results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics will probably be installed on your site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the website visitors to your website have realized your site via search engines.

      If you’re enthusiastic about working together with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Simply because this consultation is going to be free of charge, there is no reason behind you not to take advantage of it.

      It’s essential for your business being optimized for search engines. Strong SEO is essential to the health of any company. Whether you operate a big national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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