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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Cambridge Massachusetts

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you want.

Johnston has a three-step strategy to SEO. On-page optimization is the first step from the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your site is a reliable method to obtain information.

Your third step is local search engine optimization. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will help you to see which search terms are yielding the best results. It will also explain to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the targeted traffic to your website have realized your web site via search engines.

If you’re thinking about dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will even compare your web site to competing sites. Simply because this consultation is going to be free of charge, there is not any reason behind you not to take advantage of it.

It’s necessary for your business being optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you manage a large national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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