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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
- Website Optimisation
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- Google Maps
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- 3 Map Pack
- Citations
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Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll get the SEO services you need.
Johnston takes a three-step strategy to SEO. On-page optimization is the first task in the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your internet site is a trustworthy method to obtain information.
The next step is local search engine optimisation. This really is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the help you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which keyphrases are yielding the best results. It will also reveal to you the way your search rankings have been improving from month to month.
Google Analytics will likely be set up on your blog, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the people to your blog are discovering your blog via search engines like yahoo.
If you’re considering working with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will probably be totally free, there is absolutely no basis for you do not to make the most of it.
It’s vital for your small business to become optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you run a big national company or even a small, locally-based company, you can rely on Tom Johnston {to handle|to deal with|to take care of
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